Sweet Memories By Elvia

Brand Identity & Visual Direction

What started as the occasional birthday cake grew into a home-licensed baking business, and needed a brand that felt as warm and personal as the experience itself. The goal was to create a cohesive identity that could translate that feeling across packaging, social media, and customer touchpoints.

The business had a strong emotional foundation, but no structured visual identity to support it. Without consistent branding, it was difficult to create a recognizable presence or elevate the overall experience.
I focused on building a brand that felt personal, inviting, and memorable — something that reflected both the personality behind the business and the care put into each product.
• Designed a custom illustrated logo to bring personality to the brand
• Developed a cohesive visual identity across packaging and print materials
• Created apparel and business card designs
• Established a consistent social media direction (photo, video, and post design)
The final result is a brand that feels warm, recognizable, and aligned — giving the business a stronger presence both online and in person.