Brand Identity & Visual Direction

Sweet Memories By Elvia

What started as the occasional birthday cake grew into a home-licensed baking business, and needed a brand that felt as warm and personal as the experience itself. The goal was to create a cohesive identity that could translate that feeling across packaging, social media, and customer touchpoints.

  • The business had a strong emotional foundation, but no structured visual identity to support it. Without consistent branding, it was difficult to create a recognizable presence or elevate the overall experience.

  • I focused on building a brand that felt personal, inviting, and memorable — something that reflected both the personality behind the business and the care put into each product.

  • • Designed a custom illustrated logo to bring personality to the brand
    • Developed a cohesive visual identity across packaging and print materials
    • Created apparel and business card designs
    • Established a consistent social media direction (photo, video, and post design)

  • The final result is a brand that feels warm, recognizable, and aligned — giving the business a stronger presence both online and in person.

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