As the business evolved, the original brand and website no longer reflected the direction the owners envisioned. The goal was to create a more aligned, intentional identity — one that felt closer to the brand they had always imagined, and could carry through both visually and digitally.

We started by redefining the brand identity to better reflect the vision for the business. From there, I carried that direction into ongoing website updates — focusing on improving clarity, cohesion, and the overall shopping experience.

• Redesigned the brand identity for a more aligned visual direction
• Refined typography, color usage, and overall brand consistency
• Restructured homepage for clearer flow and messaging
• Improved product page layout and visual hierarchy
• Provided ongoing website updates and maintenance

The result is a more cohesive and intentional brand presence — both visually and online — that feels aligned with where the business is going, while creating a clearer and more inviting experience for customers.