As a new consulting firm, there was no existing visual direction to support their brand presence. The identity needed to establish credibility while still feeling distinctive.

I drew inspiration from Art Nouveau influences of the 1920s, focusing on elegant forms, restrained color use, and a timeless aesthetic that would translate across multiple touchpoints.

• Designed a custom logo inspired by Art Nouveau detailing
• Developed a refined, gold-focused color palette
• Established a cohesive visual direction for the brand
• Created apparel concepts to extend the identity beyond digital use

The final identity feels polished and intentional, giving the brand a strong visual foundation that communicates both trust and sophistication.